Today, search engines provide the starting point for more than 90% of internet experiences. People who wish to locate companies, goods, and services begin their search with a simple web search. Fortunately, search engine optimization (SEO) guarantees that you’re at the top of the search results to meet them — and with SEO Checker, you can identify what’s holding your website back from the top place.
But what if you’re a local business wanting to increase foot traffic to your brick-and-mortar location? What is organic and local SEO, and which should you use? Fortunately, your preferred marketing company is ready to address any queries you may have about SEO vs. local SEO. Simply continue reading or contact us to ask a strategist your burning questions!
What is the distinction between SEO and local SEO?
Traditional and local SEO both aim to improve your ranks in internet search results so that more people can find, contact, and buy from your company. Here’s the distinction.
While conventional SEO focuses on increasing your site’s exposure on a national or worldwide scale, local SEO helps you to grab local search territory and interact with local searchers. Many of the tactics used in SEO and local SEO are the same. Local SEO solutions, on the other hand, use customized tactics to assist you connect with searchers in your region.
Now that you understand the distinction between SEO and local SEO, let’s look at some distinguishing features of each technique.
What exactly is SEO?
To begin, let’s define conventional SEO, often known as organic or national SEO. SEO, which is beneficial to businesses of all sizes, encompasses a variety of on- and off-page tactics for increasing your website’s ranking in relevant search results.
A conventional search result’s anatomy
Let’s take a look at the anatomy of a search result for the phrase “rent camping gear” to better understand how SEO works. Paid advertisements When you search on Google, you’ll see a succession of sponsored advertising. These pay-per-click (PPC) advertising, labeled with “Ad,” show at the top of search results, above organic results.
When discussing SEO, we’re not really interested in these outcomes, but they’re worth noting.
SERP characteristics Depending on the search, you may see a variety of SERP elements. SERP features are unique results designed to give searchers with useful information without requiring them to click on a result. These are some examples:
- Featured snippets
- Accelerated Mobile Pages (AMP)
- People also ask boxes
- And more
When I search “rent camping gear,” I get a featured snippet that answers the query, “Can I rent camping equipment?” soon after the sponsored advertising.
Organic search results Finally, we see a list of organic search results that are not paid for – the “meat” of organic SEO.
Because the first five places in search results receive 68 percent of all clicks, it’s critical to maintain high rankings so people can find and contact you. How can you get to the top of national or even worldwide search results?
The solution is SEO, which comprises of a variety of rank-boosting tactics.
Traditional SEO tactics
You’ll most likely utilize the following tactics when optimizing for traditional SEO vs. local SEO:
- Conduct keyword research and use it to target relevant keywords on your website.
- Produce informative, in-depth information about your industry, goods, and services.
- Increase the speed with which your website loads.
- Simplify your code and navigation.
- Obtain backlinks from credible websites to boost your domain authority.
- And more!
In a nutshell, these SEO tactics ensure that your company appears at the top of search results when consumers search for terms relating to your company, goods, and services. Finally, SEO allows more people to locate, contact, and purchase from your company, which immediately results into higher income.
What kind of businesses should utilize SEO?
SEO benefits businesses of all sizes in a variety of industries, including ecommerce, technology, and others. Take a peek at our case studies to discover more about how SEO helps WebFX clients achieve their goals.
However, some firms benefit from a more localized SEO strategy. To discover more, let’s take a deep dive into local SEO: what is it, who it’s for, and how does it vary from conventional, organic SEO?
What exactly is local SEO?
Local SEO, a subset of classic SEO, directs your optimization efforts at attracting more local searches. Assume I’m planning a trip and search for “top hotels in LA.” If you own or operate a hotel in the Los Angeles region, you want to appear at the top of the local search results for that term – and local SEO may help you do just that.
Because 80 percent of local searches convert, investing in local SEO is critical if you’re a local business trying to increase foot traffic, sales, and income.
A local search result’s anatomy
Local search results include certain unique characteristics in addition to advertisements, SERP features, and organic listings. Let’s look at another example to further grasp the distinction between regular and local search results. 3-pack of local SEO services When I search for “best restaurants in Los Angeles,” Google provides a local SEO 3-pack — a map and a list of the top three restaurants that fit my search parameters.
It appears to be as follows:
When optimizing for local SEO, Google collects the company information from the restaurants’ Google My Business pages, so it’s critical to claim your listing (more on that later). Google draws results from Google Travel in certain circumstances, such as the hotel example above, which is why you may get more than three possibilities. When you search “flights to LA,” you’ll get a list of available flights and rates from Google Travel.
Google Local Services advertisements Google Local Services advertising may appear for some local searches. These advertisements display at the top of local search results and work in the same way as PPC advertising. These paid ads, once again, do not appear in organic search results, but they do appear in local searches.
They appear as follows:
Google Local Services is now only accessible in certain sectors and cities, so you’ll need to validate your eligibility. Check out our stress-free ad alternatives to discover more about how you can advertise with Google Local Services.
Local SEO tactics
Local SEO, in addition to typical SEO practices, incorporates certain extra measures to assist you in reaching local searchers. Among these local methods are:
- Claim and optimize profiles on local listing sites such as Google Business Profile.
- Obtaining and maintaining online reviews on local review sites.
- On your website, target relevant, local keywords.
- Creating website copy for specific locations.
- Including name, address, and phone number (NAP) data on your website and in local directories.
- Obtaining backlinks from trustworthy, local websites.
What kind of companies should employ local SEO?
Are you unsure whether local SEO is good for you? If you work in these fields, you and local SEO are a marriage made in heaven.
- Home and repair
- Heavy equipment
- Real estate
- Local consumer services
- Medical and health
- And many others
Local SEO is critical for businesses seeking to generate and convert more local visitors.
What is Organic and Local SEO (How Do They Affect Each Other)?
What a great question! It’s tough to draw a clear line between traditional and local SEO – and there’s some overlap between the two. However, if done effectively, your conventional SEO efforts will most likely benefit your local SEO and vice versa. If you currently have an SEO strategy in place, a few modifications may be all that is needed to start delivering more quality, local visitors.
Adding location-specific keywords and material, as opposed to more generic information, helps you to appeal to a local audience. Including these sites will also benefit your organic SEO approach by increasing your chances of ranking in relevant search results.