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Pay Per Click advertising is a form of online advertising that allows advertisers to pay for clicks on their ads. When someone clicks on an ad, the advertiser is charged.
In the PPC model of internet advertising, marketers get charged every time a user clicks one of their adverts.
There are other PPC ad types, but the sponsored search ad is one of the more used ones. These advertisements display when consumers conduct online searches using a search engine like Google, particularly when they conduct commercial queries, which means that they are trying to buy something. This might be a mobile search for “pizza near me” on a user’s phone, a local service search for a dentist or plumber in the region, a gift search for “Mother’s Day flowers,” or a more expensive purchase like business software.