Some of you have asked this question before ” Is WordPress good for small business? “. Here’s an example of market dominance if you’ve ever wondered what it looked like:
- WordPress was used to create 60.4 percent of all existing websites made with site builders.
- WordPress was used to create 23.8 percent of all active websites.
- The percentages for second and third place are 2.8 and 7.2 percent, respectively.
You may conclude that WordPress is the finest thing since sliced bread based on these figures. Is WordPress, however, truly the best site builder for small businesses? Let’s have a look.
First and foremost
WordPress has stayed loyal to its beginnings as a blogging platform. A new WordPress site’s functions and features all work together to create one thing: a well-designed, search engine-friendly blogging platform with content categorization and tagging, link management, and comments.
WordPress has always been and will continue to be an open source product, which means it’s basically free and that a varied group of experienced developers may contribute code to improve the solution’s features, functionality, and design.
And they have contributed. WordPress plugins have introduced everything from eCommerce to communities and online assistance to the platform throughout time, while award-winning graphic artist-created themes have propelled the site builder to the forefront of design.
Yes, WordPress is incredible, and we haven’t even discussed why it’s the greatest site builder for small businesses.
WordPress Allows Small Businesses to Expand
WordPress is available in two versions: hosted and self-hosted. Both models have their benefits and drawbacks. However, when combined, they provide a foundation for small enterprises to expand as their needs change. Let’s have a peek at the process.
WordPress Hosted: The Best Place for a Small Business to Get Started
Getting a website up and running is just one of the many jobs on a small business’s to-do list when it first launches. Unless the company relies on site sales for revenue (in which case, go to the “Self-Hosted” section below), the website will most likely be used as a marketing tool and will not require much more than the basic WordPress blogging capabilities.
That’s why the hosted version of WordPress at wordpress.com is the best place for a small business to start. A hosted WordPress site is not only free, but it is also totally maintained by the WordPress team, alleviating all of the problems associated with maintaining your own website.
All you have to do now is pick a design and fill it with information. With the hosted version of WordPress’ beneficial collection of features, this is simple:
You may keep your hassle-free hosted website by upgrading to one of two packages when it’s time to improve the look and functionality of your site, or if you want to do it straight out of the box:
- Premium WordPress.com – This subscription comes with a slew of extras, including your own “WordPress branding free” domain name, greater storage, no adverts, and more customizability possibilities. All of this is included in the $99 annual fee.
- WordPress.com Enterprise – This $299 a year subscription provides you access to all of the features that the hosted version of WordPress has to offer, including limitless storage, improved support, and even eCommerce functionality.
At any level, the hosted version of WordPress is an excellent solution for small companies simply because it gives them piece of mind knowing that their website’s technical end is being managed by a trustworthy partner. Many small companies continue to use the hosted version of WordPress indefinitely, and that’s acceptable as long as it fulfills their needs.
Other small businesses, on the other hand, may find the hosted version of WordPress to be excessively limiting, either at the outset or as the company expands. While having someone else maintain the technical part of your website is convenient, it also means you won’t be able to touch it:
- You can’t use a third-party theme or alter the design and feel of your website directly.
- You can’t use a plugin that isn’t part of the very restricted selection provided at wordpress.com to add functionality to your website.
- By modifying or adding to the code that operates your website, you won’t be able to build customized functionality that is unique to your site.
It’s time to switch to the self-hosted version of WordPress if the hosted version becomes too restrictive, or if it is from the start.
WordPress Self-Hosted – Complete Control (for a price)
At wordpress.org, you may download the self-hosted version of WordPress for free. Most website hosting companies provide the tools necessary to install a self-hosted version of WordPress as easily as it is to do so on wordpress.com.
Furthermore, if your website has outgrown the hosted version of WordPress, the solution includes tools to assist you in migrating to your new self-hosted version. This makes both the choice to relocate and the task itself a lot simpler.
There are relatively few limitations to what you can do when utilizing the self-hosted version of WordPress to develop your site. You can do the following:
- Use one of the many of premium WordPress themes available online to spruce up your site.
- Use one of the more than 36,000 plugins available at wordpress.org to add a slew of new features and functionality to your site.
- As long as you follow the instructions, you can add and edit the code in any manner you like.
Regrettably, tremendous power comes with enormous responsibility. When you choose the self-hosted version of WordPress to develop your site, you won’t have a trusted partner to maintain the technical aspects of it, from debugging any issues that emerge to frequent WordPress upgrades, specific plugin updates, and WordPress backups.
If you plan to pay someone to assist you handle the technical part of a self-hosted WordPress site, whether internally or externally, you may end up spending more than you intended.
If you don’t plan to hire someone to assist you, you’ll have to pay the price of the steep learning curve ahead of you. Although WordPress is user-friendly and there are several free resources available online, there is still a lot to learn if you want to go with the self-hosted version, especially if you want to handle the majority of the technical aspects of your site yourself.
WordPress is the finest web builder for small businesses because of its versatility and inexpensive cost. However, there are alternative solutions available, and in some cases, they may be a better fit for your website.
Other Content Management Systems
WordPress is a content management system (CMS), one of several options for creating a website. Unlike Joomla, Drupal, and Blogger, however, WordPress developers appear to have achieved the delicate balance between robust capability and ease-of-use.
That goes for developers as well as those who maintain and upgrade the program. It also applies to the independent developers who produce the platform’s numerous plug-ins and other additions made feasible by its open source nature. The thriving developer community demonstrates that the WordPress team is dedicated to the open source ideals of contribution and inclusivity, which have paid off handsomely for the platform.
Specialty Site Builders
While the versatility of WordPress allows a small business to create any sort of website, the time and effort required is not always worth it.
Large eCommerce websites are one example. If you’re creating a storefront with a large number of goods and categories, you’re definitely better off employing a powerful eCommerce solution like Bigcommerce or Volusion rather than putting a site together using WordPress and an eCommerce plugin.
Big Cartel for artists, Happytables for restaurants, and Hotel Genius for hotels are three more feature-rich industry-specific site builders that may have WordPress beat for their unique specialty.
Conclusion - Is WordPress good for small business?
However, when it comes to choosing a feature-rich, cost-effective site builder for most small businesses, WordPress is one of the finest options.
Learning how to get the most out of WordPress might be difficult. So, before you make a decision, be sure you have all of the data.
Is WordPress good for small business? Yes, it is.