Facebook Ad Mistakes

Are your Facebook ad strategies failing to get the desired effects? There is a good likelihood that you are engaging in some of the Facebook ad mistakes below.

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1. You are giving up on ad campaigns too early

With hundreds of data points on each Facebook and Instagram user, Facebook is incredibly adept at exploiting data. It may choose who to market to, how frequently to display advertising, which ads to display, etc. This implies that the outcomes will be better the more you promote on Facebook (and the more data you create on your account).

You’ll likely see a lot of success with Facebook ads, but keep in mind that it’s a numbers game. You need to put in the time to generate the data, set up the ads, track results, and keep improving your strategy. With enough effort, you’ll be racking up the data points and seeing better and better results.

2. You are not copying your competitors' ads

Finding someone else in your sector who is producing excellent results and learning from them is the simplest approach to succeed with Facebook advertisements, especially when you’re just starting started.

Finding competitors ads

Select the suitable area in Facebook Ad Library before selecting “all advertising” from the list of ad categories. You may find out exactly how many and what kind of advertising your rival is running by typing their name into the search area.

Going through this procedure is an excellent approach to locate advertising that are working well (you may have to attempt this with a few different rivals to find ones that are currently running ads).

To locate ads that debuted at least six months ago, scroll down. Because it’s quite probable that the advertisement is producing excellent results for your competitor if they have been running it for at least six months.

If this ad is a long-term moneymaker for them, they likely have a lot of data on how to improve the ad and make it even better next time.

Although it is important to be aware of your competitors’ advertising campaigns, you should not copy their ads verbatim. This can create legal problems and also make your brand seem unoriginal. Instead, use your competitor’s ads as inspiration for your own campaigns.

3. Differences between Facebook Ads & Landing page

You run the danger of your prospects clicking the back button if your Facebook advertising and landing pages don’t look and feel the same. This is because they will think they haven’t landed in the appropriate location. That may be problematic for a number of reasons.

First off, it’s evident that none of those people will become paying customers, costing you money in wasted advertising. But more crucially, when users click the return button, Facebook receives a signal that the quality of your advertisements is below average and will increase the cost of running these ads.

Therefore, be careful to utilize the same color scheme, or at least some of the same pictures or headlines, on both your advertising and landing pages.

Your Facebook ads are the first thing people see, and you want to make sure they’re visually appealing.

Your landing pages should have a similar look and feel to your Facebook ads so that people feel like they’re in the right place when they click through.

Make sure your Facebook ads and your landing pages are both mobile-friendly.

Test your Facebook ads and landing pages to see what works best.

Differences between Facebook Ads & Landing page
Ignoring ad frequency

4. Ignoring ad frequency

Have you ever become tired of an advertisement after seeing it a lot? Be that advertiser, not you. They detest it.

Look at the frequency column in the delivery column setup to avoid making this Facebook ad mistake. The average number of times a member of your audience has viewed one of your pictures is known as frequency. Make sure your frequency doesn’t exceed 2.5 as a general guideline.

When your ads are running on a low frequency, they are running the risk of becoming stale and ineffective. On the other hand, running your ads too often can lead to ad fatigue, which can reduce your CTR and cause your audience to tune out your ads.

The sweet spot is to introduce new ads into your campaign when your ads reach the 2 to 2.5 frequency line. This will help to keep your ads fresh and engaging, while also avoiding ad fatigue.

To do this, simply create a new ad and then pause your old ad. Once your new ad has been approved, you can then resume your old ad. This will help to keep your campaign fresh and avoid ad fatigue.

5. Advertising Blind

If you can’t monitor your progress, you’re just flying blind. You need to be able to monitor which ad targeting choices, ad creatives, descriptions, etc. are producing the greatest results in addition to the return on your ad spend so that you can make modifications and optimize your campaigns.

Installing and configuring the Facebook Pixel should come first. Additionally, you need validate your domain and set up your web events for aggregated event metrics.

The Facebook Pixel is a piece of code for your website that lets you measure, optimize and build audiences for your ad campaigns. You can use the Facebook pixel to:

Make sure your ads are being shown to the right people Find new customers similar to ones who have already bought from you Measure the results of your ads. The Facebook pixel will help you track conversions from your Facebook ads, optimize your ads based on collected data, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.

Installing the Facebook pixel is relatively simple. Check out this guide from Facebook on how to get started.

Once you have the Facebook pixel installed on your website, you’ll need to configure your web events. Web events are actions that people take on your website, such as adding an item to their shopping cart or completing a purchase.

You can use web events to track any type of action that you want people to take on your website. Facebook has a list of standard web events that you can use, or you can create your own custom web events.

Making ensuring your tracking is configured correctly is worth the extra time. By doing this, you will have an advantage over 90% of your rivals.

You’ve come to the correct spot if you’re looking for a Facebook Ads campaign management solution. For further details and a free consultation on any problems you are presently experiencing with Facebook Ads, get in touch with us right now.

Advertising Blind

Common Facebook Ad Mistakes in your Campaigns.

If you’re not getting the results you want from your Facebook ad campaigns, it could be because you’re making some of the mistakes listed above. Luckily, fixing these mistakes is often easier than you think, and it can improve your campaigns almost immediately. So, take a few minutes to review the list and make sure you’re not making any of these mistakes when running Facebook ads.

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