If you can’t monitor your progress, you’re just flying blind. You need to be able to monitor which ad targeting choices, ad creatives, descriptions, etc. are producing the greatest results in addition to the return on your ad spend so that you can make modifications and optimize your campaigns.
Installing and configuring the Facebook Pixel should come first. Additionally, you need validate your domain and set up your web events for aggregated event metrics.
The Facebook Pixel is a piece of code for your website that lets you measure, optimize and build audiences for your ad campaigns. You can use the Facebook pixel to:
Make sure your ads are being shown to the right people Find new customers similar to ones who have already bought from you Measure the results of your ads. The Facebook pixel will help you track conversions from your Facebook ads, optimize your ads based on collected data, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.
Installing the Facebook pixel is relatively simple. Check out this guide from Facebook on how to get started.
Once you have the Facebook pixel installed on your website, you’ll need to configure your web events. Web events are actions that people take on your website, such as adding an item to their shopping cart or completing a purchase.
You can use web events to track any type of action that you want people to take on your website. Facebook has a list of standard web events that you can use, or you can create your own custom web events.
Making ensuring your tracking is configured correctly is worth the extra time. By doing this, you will have an advantage over 90% of your rivals.
You’ve come to the correct spot if you’re looking for a Facebook Ads campaign management solution. For further details and a free consultation on any problems you are presently experiencing with Facebook Ads, get in touch with us right now.